Zenucchi & BESPOKEN  A Path Of Digital Transformation

Zenucchi & BESPOKEN – A Path Of Digital Transformation

Together with BESPOKEN we have embarked on a digital transformation path that has impacted internal processes, working methods and the development of a new corporate culture focused on data analysis and international growth. 

We at Zenucchi have always believed that technological innovation is central to our business, which operates in a constantly changing and evolving market.

Giacomo Zenucchi CEO of ZenucchiWe have started to build our new digital hub, a digital ecosystem and daily work tool that works in an integrated way in our main business areas, from marketing to communication, from customer care to international growth, to integration with our business systems and processes. This is a necessary development for all Italian companies and I am proud that this project has been carried out by a company from our region, which has always been a land rich in talent and innovation”.

Alberto Trussardi CEO of BESPOKENWe are in uncertain times, markets are faltering, the global economy is undergoing transformations, climate change is an increasingly deeply felt theme, we are in the midst of a pandemic, the world of work is evolving; we are, like never before in history, in a real digital transformation that impacts companies, everyday life and the way we work. Zenucchi was able to implement, follow and capitalise on the experience we have gained since 2006 working with more than 600 Italian SMEs on digital projects, a company that has vision because it is led by successful entrepreneurs”.